Online Product Reviews
Posted in GPS by Peter Roberts on April 21st, 2009 Almost all products sold by online retailers can attract thousands of reviews. Why are they worth reading-or writing? Are online product reviews relevant and credible?
Another way you could ask this question is do you trust offline word of mouth from friends and acquaintances. And are online reviews as credible as offline word of mouth? If a book on Amazon.com, the leading online retailer, already has hundreds of reviews, is it worth bothering to add another? Evidently some people think it is. Peter Hoflich, a financial journalist based in Singapore, recently wrote the 3,250th review of “Harry Potter and the Deathly Hallows”, for example. “I wonder if anyone will benefit from my review, especially since there are so many,” he muses.
Oddly enough, somebody might. That is because the raw number of reviews or comments, and the proportion of positive and negative ones, send useful signals to other people, even if they do not trawl through all of them. Accordingly, websites make it as easy as possible for people to add their comments. Amazon was a pioneer in this regard: it has allowed customers to post reviews of books and other products for many years. Initially, publishers and authors were worried that allowing negative reviews would hurt sales. Online retailers have generally been reluctant to allow users to leave comments,.
However, even when a product has attracted thousands of comments, they keep coming five inches of the first reviews on the popular book “Twilight” series, published in October 2005, were posted on Amazon.com in a typical day recently. The majority of retailers and comparison sites to try to strike a balance between the latest and most useful comments. Allowing visitors to type of assessment allows a more informative to rise to the top. And show the latest comments indicate that people are still interested in the product.
This prompted respondents focus on quantity, not quality, but it recently changed its Amazon ranking system. Now, the utility of the revisions are taken into account, causing Harriet Klausner, the most prolific author with more than 18,000 reviews to his credit, to drop below 500th place in the rankings. Readers comments rated its usefulness as 71% of the time, compared with 95% for the new number one reviewer, “Mark”, who has written more than 500 comments. What is true for tests does not seem to apply to comments left on blogs or news, however. “You probably can have a discussion to nearly 350 comments,” says Markos Moulitsas, founder of Daily Kos, a popular leftist politician of the site. But after that, he says, “out of most people stay away from the screw, and further growth will come from people already in this thread lead a discussion, debate or discussion.” These are the threads of discussion more than a conversation, and that inhabit the site usually has a limited lifetime during which people remain after the Amazon as opposed to the pages of “Harry Potter” books, which continue to attract comments yet Today, years after the books publication.
With the votes (which is sortable) and abuse reporting, customers can smell fraud. We found many of our clients’ customers are forced to jump to its own review, when a review is “off” is published. So among the analysts of our content (we read each review and revision of several factors, fraud) and clients, we maintain a high level of authenticity.
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